Beauty Bay Colour Theory Origin Review

Recently Beauty Bay launched their very own line of makeup. I saw the promotional pictures for the collection and they were really large 42 pan palettes with a pretty nice colour story for each one. My immediate thought was, these are nice but they’re going to be super expensive. OH HOW I WAS WRONG. These bad boys cost Β£25 each, which is an absolute STEAL.

So there are three palettes – Origin, Identity and Evolve.

Identity – Cool toned browns and neutrals with some pops of red/coral/orange
Evolve – Cool toned shades with some pops of teal, cool pink and deep blue.
Origin – Warm toned browns and neutrals with a few pinks and purples.


Looking at these palettes, you might wonder how you would put looks together with so many different shadows, finishes etc. But Beauty Bay are one step ahead! The whole premise of this palette is that they have put together colour combos to create a cohesive look. Along the top of the palette, there are numbers and along the side there is the description of where the shade can be used (crease, highlight, transition etc). You can get wildly different and unique looks by just using the shades vertically, so gone are the days when you sit and stare at a palette wondering how else to use it.

I got the Origin palette as a birthday present from my sister and I wasn’t really sure what to expect. When I swatched a few of them, the shades were super pigmented! Using them on my eyes with brushes, the pigmentation is so strong and so amazing for Β£25. I was expecting the pigmentation to be a little on the weaker side, so when I first swirled my brush in and applied it, it was waaaaay heavier than I expected! The shades are really beautiful and the pigmentation is really consistent, particularly across the mattes.


Base shades:

Base shades








Pop shades




Most of the shades actually swatched really nicely. A few of the lighter ones were extremely light and difficult to see on my skin (probably because I’m so pale) but when I applied them as a base shade on the lid they showed up well. The second from right of the highlight shades looks white in the pan but has a pink duo chrome. The shade is veeery soft and a few swirls of the pan totally destroyed the ‘B’ pressed into the shadow. There is quite a lot of fall out when you used these with a brush, which for me isn’t so much of a problem for me, but if it’s something that bothers you then just be aware.

The most unique part of the palette is definitely the numbers along the top vs where to put them along the side that helps you create so many looks. I’ve been trying out the vertical looks that they’ve put together, and so far they’ve come out really nicely. What I would say is this could be more of a palette for people that enjoy dramatic, heavier make up looks in the way it is designed, but that is not to say that people who prefer lighter, more neutral looks couldn’t get a lot out of this palette.

Some looks I created:

Look 1


I did this look with the first column, using a pale base shade similar to my skin tone, an orange transition, a deep pinkish red in the crease, a really nice brown as liner (which I don’t tend to do with eyeshadow) before going over the part closest to my lash line with a black liquid liner, a pop of gold on the lid and a matte highlight. I added a bit of shimmer using one of the other highlight shades as I prefer my inner corner to be shimmery rather than matte. This look is quite a bit heavier for me but I was so pleased with how it came out. I think the picture on the right was more of an accurate depiction of how it looked in real life.



Look 2fullsizeoutput_2f0a

I used the fifth column to create a pink look (which was TOTALLY out of my comfort zone). As I was creating this look, it looked absolutely rubbish right until the very end, and then it came together so nicely! I do NOT usually do pink looks on the eye because I find them a bit much, but I would definitely do this look again for a night out. The ‘pop’ shade for this column was a bit bland and was a bit of lack lustre, so I added the rose gold highlight on top to add a bit more depth. There was some serious fall out on my under eyes after using the liner shade and pop shade so I had to wipe off the entire of my under eye base makeup and start aga


I tried to stay away from reviews because I wanted to form my own opinions, but did end up watching Tati’s review on them. She really liked the mattes, but felt like the pops and highlights were a bit lack lustre. But her emphasis on how lack lustre made me think they would be really poor in quality, but I don’t feel like her review was 100% accurate. I thought they were really well pigmented, and while they did have a fair amount of fall out, who actually cares?

I really hope that they bring more of these out cause I want more colours! I am not really a fan of the other colour stories for Evolve and Identity, but it’s really reignited an interest in makeup for me. I was a bit more on the skincare band wagon for a while, but I’m back interested in makeup as we come into autumn and winter – mainly because I’m not sweating off all my makeup within 5 minutes of putting it on anymore!

Basically, if you are a makeup beginner, someone who wants to branch out a bit, or an absolute makeup addict, there is something for absolutely everyone in this palette – it all just depends how you want to use it. If you are a hardcore makeup user, using the vertical method would work really well, but I think if you’re a beginner then just use the shades that appeal to you, unless you want to be adventurous!

Let me know if you’ve tried any of these palettes and what your impressions are!


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Tested: The Ordinary Coverage foundation

The Ordinary is HUGE right now!

Their amazingly skincare line is suuuuuperΒ affordable and gives you the results of a product 5 times the price. At Β£5.90, this is the cheapest foundation I’ve ever bought, so I thought I would test it out.

The ordinary foundation

If you are someone who is conscious about the brands you use, The Ordinary does not test on animals and this foundation is vegan.Β  It’s also worth mentioning that this product is also free of soy, gluten, oil, alcohol and nut free. SPF 15 is included. I’m not sure whether all of their products is free from all of these, but you can check on their website.

When I saw they had come out with two foundations (the Coverage and Serum foundations) I was a little sceptical, despite being a brand super fan. I’m not used to finding my shade in more affordable foundations and thought the shades wouldn’t be pale enough more my skin. There is a fairly wide shade and tone range for a foundation that is new to the market. According to their website, there are 3 numbered shade categories: 1 for fair to light tones, 2 for medium tones and 3 for darker tones. The second digit from 0-3 indicates the depth within each category. Then the letter indicates the undertone: P (Pink), R (Red), N (Neutral) and Y (Yellow).

img_9116It looks quite a bit darker than my skin tone here, and also pulls much warmer.

I bought the lightest shade there isΒ – 1.0 N (for very fair skin according to their website) it’s a pretty good match for my skin when blended in. In the picture above, it looks slightly darker/more orangeΒ than my ideal shade, but it’s certainly workable when used with lighter concealers. It does howeverΒ pull much warmer than I would expect from a ‘neutral’ shade, but for me that’s no issue as I like more yellow foundations to balance out the redness in my skin. I wouldn’t necessarilyΒ say this foundation is for those with ‘very fair skin’. I am certainly not paper white and this is darker than my ideal shade, so there is room to expand the shade range to fit paler people.

Despite it being the more full coverage of the two foundations (the other being the Serum foundation which is a light coverage), it’s not what I would call ‘full coverage’ at all. It’s more of a medium/buildable coverage that gives you a ‘your skin but better‘ kind of look. To get the most coverage out of it, blending in with a brush was better than with a sponge. A sponge gave a more natural coverage, which was more similar to the Serum foundation. I set this with powder and went on my merry way.

Certain products I would usually use didn’t work with this foundation. I love to use the Fenty Beauty Match Stix in Trippin’ for blush, but this just took the foundation straight off my cheek, even though I don’t apply the stick straight to the skin. I warm up the product first, and then apply it with my fingers, starting at the apple and moving it backwards towards the ear. So keep it to powder products when using this.

This foundation is definitely dry skin friendly. I have been struggling with a few dry patches around my mouth, which it didn’t highlight, and it didn’t look super dry when powder was applied.

Β Β Β Β Β  In a rush to leave the house but skin is looking good xo

If you’re going to have a fairly lazy day, then this foundation will stay pretty well. However, if you plan on being a bit more active, it will break down. I’ve tested this for aboutΒ two weeks, and it will be one of the foundations I wear regularly. However,Β I’m really not sure how great this is for long wear. I’ve worn this to work (at least 12 hours of wear)Β and the break up around my mouth is pretty bad. I walk to and from the station and get a really hot tube to work and it does break down when you get a little bit sweaty. I was basically wearing no foundation between my nose and mouth by 10am. I’m not really someone who brings their make upΒ bag wherever they go, but I do touch up my face with a concealer pen throughout the day if it’s looking a bitΒ sad. IΒ had to touch it up every time I wear it or else I look likeΒ I have a little red moustache.Β It is important to emphasise that it was only between my nose and mouth where I noticed breakdown. My cheeks and forehead stayed perfect throughout the day, which is a major plus. Also, I’ve tested my commute out on my more expensive foundations too and my Nars Sheer Glow and Charlotte Tilbury Magic foundation haven’t survived it either. So really, the fact that it breaks down is totally normal.

I’m not going to stop wearing this foundation because of the break down. It’s a great price and gives a lovely dewy finish.Β For the price that it’s at, you really can’t go wrong.Β I’d much rather wear a cheaper foundation for my day-to-day make up and save my nicer, more expensive foundations for best or when I’m not sweating it out on the tube. If they have your shade, I’d definitely give this a go. For Β£5.90, why wouldn’t you!? Good luck finding it though, it’s sold out eeeverywhere. If you can, get yourself to a Deceim store (I got mine from the Spitalfields store in London) and you can get colour matched there. If you’re feeling brave enough to guess your shade, check out ASOS, Cult Beauty, Beauty Bay or go straight to

Have you tried this foundation? Let me know your thoughts!


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