Beauty releases are getting out of control…

Beauty releases have gone into overdrive lately. Brands are coming out with new products at an alarming frequency, with some companies dropping a new products every. single. week. The real question is: what impact are these releases having on the brands, the consumers and the industry as a whole?

Monday marked Anastasia Beverly Hills’ seventh and eighth palette launch within 6 months. Previously, ABH would release their palettes periodically, usually one every three months. They are the most recent addition to the list of serial offenders when it comes to boring, constant releases – joining Colourpop and Makeup Revolution. However, these brands are certainly not alone. The whole beauty industry machine has started to speed up.Β 

Quick question…

Who asked for this?

Who explicitly asked for 5 new releases every week? Why has Colourpop taken it upon themselves to completely oversaturate the market?Β And do brands really expect consumers to have the money to keep up with this?Β 

It’s clear that the beauty industry has changed – new brands are launching all the time and non-beauty brands are increasingly dipping their toes into a lucrative market for a quick cash grab. Things have felt pretty crowded for a while. Perhaps because of this certain brands feel the only way to differentiate themselves is through constant releases. While the brand might be burnt into people’s minds, it’s pretty unlikely that it will be because of the products they’re launching, but rather for a more negative reason.

Brands

In my mind, for every beauty launch there needs to be buildup so consumers can really lust over a product, followed by a period of promotion to keep the launch in the minds of potential buyers. Part of the excitement is seeing ‘your’ product everywhere and not being able to get it off your mind. Seeing product tutorials and influencers using it builds the desire to own it.

Surely it can’t be good business to be dropping new products left, right and centre? If you launch something week-on-week, it doesn’t create desire, but instead portrays the product as dispensable and not worth having. It also doesn’t give each new product enough time in the spotlight before attention shifts again.Β Brands do not spend such a long time perfecting product formulations and packaging for lazy (if any) marketing and gimmicks. Many launches now drop with little-to-no warning, which leaves many potential buyers caught off guard if they’re not given time to save up. It also seems rather presumptuous to assume that consumers will be able to afford product launches at a moment’s notice.Β 

Does any of this sound positive to you?Β 

When asked about the increase in new releases, Norvina from Anastasia Beverly Hills said on Twitter:

β€˜It’s just the way the market is now we have to launch new stuff all the time because the consumers get bored and want more choices’.

By feeding into this toxic fad, it actually just serves to perpetuate the trend for themselves and other brands within the industry. To me it also shows a massive misunderstanding of what the consumer actually wants – coming out with vast amounts of unappealing products is the root of the problem, not the fact that the consumers want to move onto the next thing.Β 

She went on to say that someone who would buy the Norvina palettes (which are a series of bright warm colour stories, but you knew that) are unlikely to buy the Carlie Bybel palette (largely cool toned shimmers). This is certainly not false – they’re vastly different palettes with colour stories that would appeal to very different target audiences. However, I’m not sure that fact justifies dropping 4 palettes in the space of a month just because the target audience would be different. Norvina has tried to justify the situation by stating that the ‘Norvina’ line is to be a sub-brand within Anastasia Beverly Hills… but this was not made clear to the consumer at all, leaving that to sound remarkably like an excuse. The key issue with a higher end brand coming out with lots of new releases is the price point. When Colourpop started releasing their colour capsule collections, no one really batted an eyelid because the palettes only cost $12. However in the case of ABH, they have released 3 $45 palettes, 2 $29 mini palettes and 3 $60 palettes in the last 6 months alone. It is almost more acceptable for more affordable brands to release products more frequently as the price point is so much lower, but when a higher end brand jumps on the bandwagon too, it cheapens their brand massively. The exclusivity is gone, the feeling that you’re purchasing something special has vanished and die hard customers are left alienated by a company that seems intent on taking their money.Β 

If the aim is to increase the amount people are buying, then I’m afraid to say that that has flopped. People are probably more conservative with their spending now because there is so much to actually buy that consumers want to make sure they are spending on something worth while.Β 

Quality not quantity!

To me, these brands seem so desperate to stay relevant with their consumers that they’re actually making themselves irrelevant. It is possible to be a beauty brand these days, release products periodically and drum up some serious excitement! Brands like Hourglass or Nars have recently come out with their holiday collections which garnered so much interest! What’s confusing is that all these brands have their core fan base that will support their every launch… before it became a weekly event.

Consumers

Beauty is, of course, subjective and what appeals to one person won’t appeal to another, but that in itself is not justification for mass product launches (but thanks anyway Norvina). In the beginning, I’m sure some people felt a compulsion to ‘keep up’. However as the beauty launch machine started to spew out more and more product, most people (if they’re sensible or don’t have a bottomless bank account) gave up.

Instead of new palettes and fresh ideas drumming up excitement and encouraging people to buy, it has created a feeling of dread, boredom and disinterest. We’re not able to get excited about a single ABH or Colourpop launch because another one follows so closely afterwards and wipes all memory of the previous one. Also as mentioned before, very few will be able to afford consecutive launches. The consumer feels STIFLED – it all feels like a money grabbing gimmick.

Wastage

Seeing as it’s 2019 and it’s relevant, let’s look at it from a purely environmental point of view, or from a wastage standpoint. It’s pretty much guaranteed that no one will be able to use up the product they have before it expires. Most beauty addicts struggle with their existing collections, let alone trying to get through new products too, so most of that waste will probably end up going straight to landfill. In trying to fulfil this odd desire to pump out new product every week, Colourpop has actually taken a step back in terms of sustainability. Previously, their palette packaging had been made of cardboard, whereas now it has changed to hard plastic. WHY!? It just reinforces yet again that not only is it not benefiting the consumer or the brand, but it also doesn’t benefit THE EARTH.

It’s odd to me that brands have got this so wrong. I haven’t heard a single person praising the influx of releases. Maybe brands will start to get the message and stop making a joke out of the amount they release (Colourpop, I’m looking at you). Or maybe they’ll only get the message when their sales start to dwindle as people put their interest in the brand to bed once and for all.Β 

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Colourpop Disney Designer Bundle Review

When I saw that Colourpop were launching a collaboration with Disney that was themed around the Disney Princesses, I knew this was the collection for me! The collection focuses on 6 princesses – Ariel, Tiana, Belle, Cinderella, Snow White and Jasmine. The collection features a palette, a single eyeshadow and lipstick for each princess and 3 glosses (very cooly named Bibidi, Bobidi and Boo). Around Black Friday, Colourpop also released Princess bundles, where each princess contained their lipstick, an original lip gloss and their single eyeshdow. I bought the Ariel and Tiana bundles.

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Ariel Collection
#DisneyAndColourPop Ariel Collection Set The Ariel lipstick is a dark-orange matte nude that I wouldn’t usually go for, but because it was Ariel and she’s my favourite princess I thought I’d give it a go. The ‘Guppy’ lipgloss is a beautiful true nude shade that is perfect on my pale skin. The only part that lets this little bundle down is the HIDEOUS eyeshadow. I have no idea why they thought that this would be a nice eyeshadow to include, but it is so unbelievably ugly. I guess it’s supposed to be the colour of Ariel’s tail but it is such an unwearable shade for 99% of beauty lovers. The pigmentation is also not the best on this one. I knew this was included in the bundle, I knew I didn’t like it, but I knew that I really wanted the lipstick and the lipgloss so I bought it anyway. I mainly wanted the gloss because it was exclusive to the bundle, and I’m a sucker for allΒ  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  Β  things Ariel.

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(Left pic top to bottom: Lipstick with lipgloss over top, gloss alone, lipstick alone)

Tiana Collection

#DisneyAndColourPop Tiana Collection SetThe Tiana lipstick is a dark reddish-purple that would look amazing on all skin tones, but especially dark skin. The lipgloss in ‘Gourmet Dreams’ is golden sparkly gloss that looks amazing as a lip topper and the eyeshadow in ‘Almost There’ is a neutral shimmery brown. I find it kind of hard to use single shadows in large packaging like this, simply because it’s not an easy one to reach for. If these were the magnetic kind that I could add to my kit, they would be far more user friendly. I will try and find a use for this, but I basically just bought this one for the lip products too. The shadows in this entire collection haven’t really done it for me, but the lip stuff is just gorgeous. Tiana is my second favourite princess, and the gold gloss just got me totally weak at the knees!

fullsizeoutput_3048.jpeg(Top to bottom: Lipstick with gloss on top, gloss, lipstick)

Overall, the Disney Designer lip bundles are really nice. Would I have preferred both sets without the shadows? Ummm, hell yes. The shadows are a bit of a lack lustre addition to the set. But they were such beautiful colours that I didn’t want to pass up the chance to get my hands on them seeing as they sold out so quickly before! I’ll definitely get more use out of the Ariel shades because I’m a nude kinda girl, but this reddish purple would be a beautiful pop of colour to bring out every once in a while.

Have you tried anything from the Colourpop x Disney Designer range? What did you think?

Xo

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Christmas gift guides – the makeup addict

If you are a true lover of makeup, or know someone who is, here are some amazing Christmas gift ideas that they are sure to love! WARNING: This may or may not be palette heavy, and your bank account may not love you afterwards.

Hourglass Ambient Lighting Palettes – Β£69 each (SpaceNK.com, Liberty London, Selfridges, John Lewis, Feelunique.com)

Depending on your skin tone, one of these palettes is one you need. Hourglass products are so beautiful and are such cult favourites. The new Hourglass Ambient Lighting Edit volume 4 is perfect for anyone with light to medium skin tones. Likewise, the new Unlocked palette has been hailed as the palette that darker ladies have been waiting for, and it is absolutely GORGEOUS. If you aren’t purchasing for yourself, consider carefully which one would suit your loved one best, especially if they are more medium/tan as they could be on the boardline for both!

Beauty Bay Colour Theory palettes – Β£25 each (Beauty Bay)

Beauty Bay has finally released their own line of makeup! (AND IT’S ACTUALLY AMAZING!) There are three palettes – Origin, Evolve and Identity – and they are 42 shades for Β£25(!). The problem with palettes is you often are unsure on how to create multiple looks… but wth these palettes, each column represents an entire look, and each row is where to put the shade (transition, crease, highlight etc.) The pigmentation is actually amazing for a palette that is so cheap, so it’s a great gift if you’re on a budget too!

Jouer Lip Topper in Frost Bite – Β£13.50 (Beauty Bay, Cult Beauty)

I got a set of mini Jouer lip toppers for Christmas last year and this was by far my favourite. It goes with absolutely every lip colour and lasts a really long time. I still haven’t gotten through all of my mini one. If you don’t fancy just a clear gloss with white sparkle, the rest of the shades are absolutely gorgeous too (especially Skinny Dip, which is probably their most famous shade).

Jouer Cosmetics Long-Wear Lip Topper Frost Bite

Dose of Colours Katy x Desi Friendcation Palette – Β£44 (Beauty Bay)

This is a beautiful palette that has really grown on me recently. The colours are absolutely beautiful and perfect for both winter and the party season. A lot of beauty gurus have been recommending this asΒ the palette that you need and I’ve fallen for this one hard. It’s a really good mix of mattes and shimmers, and the colour story is quite different to what we’ve been seeing. There have been soooo many reviews and tutorials on youtube, particularly using the blue, and itΒ actuallyΒ seems to be a blue that swatches as a true bright blue, and not transform into a deep navy mess. The temptation to buy this myself is UNREAL (probably will tbh lol).

Dose of Colors Desi & Katy Friendcation Eyeshadow Palette

MAC Shiny Pretty Things Face Compact – Β£29

This year’s holiday collection from MAC is amazing and this holiday face palette is GORGEOUS! I popped in store and swatched it and it’s unbelievably beautiful. There are three shades, a rose gold highlight, a golden-pink blush and a warm bronzer. There is a fair paletteΒ (pictured below) and a medium/dark one. It creates the most gorgeous effect on your cheeks and I’m completely in love. On my fair skin (NC15), the bronzer (which looks really dark) is the perfect colour to make my skin looks bronzed but not muddy, the highlight is a beautiful pop and the blush is a bright pink/coral that is reallllllly pigmented. Keep an eye out for discounts on this – I managed to get this for Β£14 on ASOS because there was 15% and I had a Β£10 voucher!

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Kevyn Aucoin Nudepop The Molten Lip Colour Mini Collection – Β£24 (Space NK)

I have been eyeing up Keyvn Aucoin lip glosses for a long time, specifically the one on the left (that golden redish pink)! For Β£24, you get 5 lipgloss minis that are a really fair size and will take you ages to get through! They will work really well on their own or on top of a lipstick. The left three look as though they have a slight shift so they’ll really enhance any lip!

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Colourpop Yes, Please! – $16 (colourpop.com)

I stumbled across this palette on someone’s Instagram and FELL. IN. LOVE. This palette is a little harder for us Brits to get our hands on, but Colourpop do offer free shipping on orders over $50 which is veeery easy to exceed on their website. The colours in this palette are probably more appropriate for summer, but who even cares? The warm tones of this palette will warm you up this winter. I’ve heard from my friends on Instagram and from beauty gurus on Youtube that Colourpop shadows have excellent pigmentation, and are super budget friendly. I will be picking this one up on Black Friday.

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Hourglass Vanish Flash Highlighting Stick – Β£38 (SpaceNK.com, John Lewis, Selfridges, Liberty London, Feelunique.com)

I swatched this a few months ago in Libertys and FELL. IN. LOVE. This is now my go-to highlighter that I literally have to apply every single time I wear makeup. The shade I have is Gold Light which just gives you the most stunning golden glow. I find that this shade is what my skin would really look like if the sun were to hit my cheekbones. There are five shades total, ranging from more champagne-gold tones to more pink-orange tones, so there is something for every skin tone and every preference. The price tag on this one is pretty steep, but it’s definitely worth the splurge if you’re a highlighter addict!

 

Image result for vanish highlighting stick gold flash

I know this has been very palette friendly and lacking on complexion products, but I wanted to try and make this list something that any beauty addict, regardless of skin colour or type could enjoy. Foundations/primers/powders are often tailored to specific skin concerns, and what I personally would use and love would not work for everyone.

I hope you enjoyed this! Let me know what you are going to be picking up this Christmas!

Xo

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