Was Drunk Elephant’s UK launch a flop?

If you spend a lot of time on social media, or are remotely interested in beauty then you’ll have heard of Drunk Elephant. Their colourful packaging make them a beauty blogger favourite, and you’ll often find entire accounts dedicated to their products. Drunk Elephant has only been available in America since its launch in 2014 and has been the object of envy for a whole world of bloggers and beauty aficionados. As a UK based beauty blogger, I have always wanted to be able to get my hands on anything DE. So now it has come to the UK through Cultbeauty and Space NK, I’m left feeling a little cold – and I think a lot of other people are too.

But doesn’t Drunk Elephant have it all? The brand is adored by beauty bloggers around the world, wanted by every skincare addict, has formulas that are lauded by beauty experts and has easily the most instagrammable packaging around. So what is it exactly that has left beauty lovers cold? Well that’s easy – the price.

Even in the states, Drunk Elephant is pricey. The TLC Framboos Glycolic Serum is $90 alone, and DE suggests mixing it with B-Hydra, which is a further $52. That in itself doesn’t sit right with me, as I believe a product should work well on its own and shouldn’t require the consumer to purchase additional product to boost the results or make it softer on the skin. If that’s the case then it should be included from the get go. That’s a whole other story. What has angered beauty lovers in the UK and across Europe is the fact that the prices in dollars are exactly the same as in pounds. So the $90 serum is retailing for Β£90. Let’s reverse that a second. If this were to be converted back into dollars, that means that this serum is selling at $116 (accurate as of 3/10/18 based on the current market). That is an enormous difference of $26. Where is the justice in this!? My assumption was that prices would come down and not go up once the brand finally arrived in the UK, so imagine my (and the rest of Europe’s) disappointment when they saw the prices on CultBeauty and Space NK’s website. The response has been significant, or rather it hasn’t. All the products are still in stock on both company’s websites (as of midday UK time 3/10/18 when the products launched at 7pm UK time 2/10/18). Even the Littles, which allows you to try the most products for the least amount of money, is still available on both websites. To put it bluntly, they’ve really messed up here.

My own views on Drunk Elephant products are that they aren’t anything special. Since the launch last night (and the horror at the pricing), I have seen more people than ever before labelling the brand as β€˜meh’ and not worth the price or the effort to purchase it – and I have to say that I agree.

Above: UK Littles, Below: US Littles

I always felt like I was missing out on the good stuff, so when a work colleague offered to bring me anything back from the US, I asked for the Littles. The Littles is a travel sized kit of 8 DE products – the Beste No. 9 Cleanser, C-Firma, B-Hydra, Virgin Marula oil, Lala Retro Whipped Cream, Shaba Eye Cream and Umbra Sheer Daily Defence. None of the products wow-ed me from the start, and even though I persisted with them, they just didn’t deliver any noticeable results. I was annoyed that I was expected to mix B-Hydra with both C-Firma and TLC Framboos Serum for them to be less harsh on the skin, and yet B-Hydra was not larger in size given how much they expected you to use. The night serum (and B-Hydra) did make my skin feel smooth, but I feel like my Kiehl’s Hydro-Plumping Re-Texturising Serum does the job just as well, if not better and it’s only Β£41. Equally, my Kiehl’s Midnight Concentrate makes my skin feel much more plump and soft over the Marula Oil. The Lala Retro Whipped Cream is a lovely moisturiser… but it stripped the dye from my eyebrows and left me with brown smudges on my face. I have NO idea what on earth is in it to make it do that, but it is the only product to ever do it. The cleanser is pretty nice, but certainly not Β£34 worth of nice. The Shaba Eye Cream left a massive white cast under my eyes that made me look crazy when I woke up the next morning and the SPF is not worth mentioning. It IS however worth mentioning that the SPF is only included in the Littles for the US, but not for the UK… and yet the kit is still priced at Β£90. When prices for skincare are so high, people do just naturally expect more because they are paying a premium. However, I honestly don’t believe that the products offer premium results.

Just taking a quick scroll through the comments section on Caroline Hirons’ new video on DE tells you all you need to know. People feel betrayed by the brand and their obscene pricing and feel like they are purposely marking up the prices for British and European consumers. They had a whole host of beauty addicts in the palm of their hand, and alienating a whole continent of consumers perhaps isn’t the ticket to success. I thought this range would sell out in minutes, and yet coming up to 24 hours after launch, both CultBeauty and Space NK are still well stocked – and that in itself speaks absolute volumes. If you are lucky enough that money is no object, then by all means go wild on this one, but I know that I won’t be missing much.

Have you ever tried any Drunk Elephant products, and what do you make of them? Let me know on here or on Instagram!


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Tested: The Ordinary Coverage foundation

The Ordinary is HUGE right now!

Their amazingly skincare line is suuuuuperΒ affordable and gives you the results of a product 5 times the price. At Β£5.90, this is the cheapest foundation I’ve ever bought, so I thought I would test it out.

The ordinary foundation

If you are someone who is conscious about the brands you use, The Ordinary does not test on animals and this foundation is vegan.Β  It’s also worth mentioning that this product is also free of soy, gluten, oil, alcohol and nut free. SPF 15 is included. I’m not sure whether all of their products is free from all of these, but you can check on their website.

When I saw they had come out with two foundations (the Coverage and Serum foundations) I was a little sceptical, despite being a brand super fan. I’m not used to finding my shade in more affordable foundations and thought the shades wouldn’t be pale enough more my skin. There is a fairly wide shade and tone range for a foundation that is new to the market. According to their website, there are 3 numbered shade categories: 1 for fair to light tones, 2 for medium tones and 3 for darker tones. The second digit from 0-3 indicates the depth within each category. Then the letter indicates the undertone: P (Pink), R (Red), N (Neutral) and Y (Yellow).

img_9116It looks quite a bit darker than my skin tone here, and also pulls much warmer.

I bought the lightest shade there isΒ – 1.0 N (for very fair skin according to their website) it’s a pretty good match for my skin when blended in. In the picture above, it looks slightly darker/more orangeΒ than my ideal shade, but it’s certainly workable when used with lighter concealers. It does howeverΒ pull much warmer than I would expect from a ‘neutral’ shade, but for me that’s no issue as I like more yellow foundations to balance out the redness in my skin. I wouldn’t necessarilyΒ say this foundation is for those with ‘very fair skin’. I am certainly not paper white and this is darker than my ideal shade, so there is room to expand the shade range to fit paler people.

Despite it being the more full coverage of the two foundations (the other being the Serum foundation which is a light coverage), it’s not what I would call ‘full coverage’ at all. It’s more of a medium/buildable coverage that gives you a ‘your skin but better‘ kind of look. To get the most coverage out of it, blending in with a brush was better than with a sponge. A sponge gave a more natural coverage, which was more similar to the Serum foundation. I set this with powder and went on my merry way.

Certain products I would usually use didn’t work with this foundation. I love to use the Fenty Beauty Match Stix in Trippin’ for blush, but this just took the foundation straight off my cheek, even though I don’t apply the stick straight to the skin. I warm up the product first, and then apply it with my fingers, starting at the apple and moving it backwards towards the ear. So keep it to powder products when using this.

This foundation is definitely dry skin friendly. I have been struggling with a few dry patches around my mouth, which it didn’t highlight, and it didn’t look super dry when powder was applied.

Β Β Β Β Β  In a rush to leave the house but skin is looking good xo

If you’re going to have a fairly lazy day, then this foundation will stay pretty well. However, if you plan on being a bit more active, it will break down. I’ve tested this for aboutΒ two weeks, and it will be one of the foundations I wear regularly. However,Β I’m really not sure how great this is for long wear. I’ve worn this to work (at least 12 hours of wear)Β and the break up around my mouth is pretty bad. I walk to and from the station and get a really hot tube to work and it does break down when you get a little bit sweaty. I was basically wearing no foundation between my nose and mouth by 10am. I’m not really someone who brings their make upΒ bag wherever they go, but I do touch up my face with a concealer pen throughout the day if it’s looking a bitΒ sad. IΒ had to touch it up every time I wear it or else I look likeΒ I have a little red moustache.Β It is important to emphasise that it was only between my nose and mouth where I noticed breakdown. My cheeks and forehead stayed perfect throughout the day, which is a major plus. Also, I’ve tested my commute out on my more expensive foundations too and my Nars Sheer Glow and Charlotte Tilbury Magic foundation haven’t survived it either. So really, the fact that it breaks down is totally normal.

I’m not going to stop wearing this foundation because of the break down. It’s a great price and gives a lovely dewy finish.Β For the price that it’s at, you really can’t go wrong.Β I’d much rather wear a cheaper foundation for my day-to-day make up and save my nicer, more expensive foundations for best or when I’m not sweating it out on the tube. If they have your shade, I’d definitely give this a go. For Β£5.90, why wouldn’t you!? Good luck finding it though, it’s sold out eeeverywhere. If you can, get yourself to a Deceim store (I got mine from the Spitalfields store in London) and you can get colour matched there. If you’re feeling brave enough to guess your shade, check out ASOS, Cult Beauty, Beauty Bay or go straight to theordinary.com.

Have you tried this foundation? Let me know your thoughts!


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